The Penguin Random House Student Design Award is an annual competition open to students in higher education who want to pursue a career in design and experience a real cover design brief. The winners will get a 4 week placement at Penguin Random House Design Studios. Entrants can submit one design into each category from Adult Fiction, Adult Non-Fiction and Children's Fiction. The designs need to be striking, imaginative, well executed and clearly place the book for its market. A strong and confident use of typography and understanding of design is vital, as well as a creative and original concept. I decided to work on both the Adult Fiction (Animal Farm by George Orwell) and the Adult Non-Fiction (A Brief History of Time by Stephen Hawking). I felt the 'Animal Farm' would give me a challenge as the idea's could be slightly more literal and narrative based. Whereas 'A Brief History of Time' could challenge me to use my existing ideas and visual language but within a new context.

The idea for the design of Animal Farm stems from the concepts of restriction, regime and concealment. I wanted to keep a simple colour palette using only white, black and red tones to give a sense of danger and sterility. The colours also reflect the Soviet Union and the Russian Revolution, which are believed to be represented in the book. 

Final Design
Design Ideas
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