Allotment No.4 Branding and Packaging Design

Client

Allotment No.4

Service

Branding | Marketing

Allotment No.4 was a new project created in lockdown that aimed to transform an abandoned allotment plot into a thriving garden. They needed a logo to use on social media and packaging for products made with homegrown produce.

Concept

They wanted the design to have a watercolour element to reflect the organic, fresh fruit and vegetables grown on the allotment. Inspired by botanical and storybook illustrations we created a range of digital watercolour graphics of a range of the produce grown at Allotment No.4.

Outcome

We created a traditional round logo design but kept it minimal to work with the textural, organic illustrations. Whilst the primary logo isn’t a standard logo design, the illustrations can be removed where ever they aren’t appropriate. The illustrations were also used as Instagram story headers and on packaging for hand-made lip balms made with mint grown in the allotment.