BCE Logo & Business Cards

Client

Boundless Creative Expeditions

Service

Branding

We were commissioned to create the brand identity for a new marketing, PR and project management company. We created a logo and business cards with multiple front designs using textural backgrounds that were all different but still felt consistent.

Concept

She wanted the logo design that included an abstract, organic and textural illustrative style but that would seem contemporary and sleek. Her idea was for it to reflect a compass, as she ‘guide’s her clients in the right direction’ and liked the idea of it being able to work over or include watercolour elements. We then also designed set of business cards with 6 varying front designs and a minimalistic back. She wanted each to feel unique but also consistently part of a set.

Concept

She wanted the logo design that included an abstract, organic and textural illustrative style but that would seem contemporary and sleek. Her idea was for it to reflect a compass, as she ‘guide’s her clients in the right direction’ and liked the idea of it being able to work over or include watercolour elements. We then also designed set of business cards with 6 varying front designs and a minimalistic back. She wanted each to feel unique but also consistently part of a set.

Outcome

Before hiring Ally to create the logo for my new business, I had been doing all of my own design for years and was nervous about letting someone else in on the branding for this venture. I came to her with a handful of rough ideas hopeful that through collaboration we could bring my vision to life. Ally was the perfect partner. Patient and reassuring, she gave me exactly what I’d asked for and a few other options for good measure. Together, we developed a logo I use proudly and could not have come up with on my own. I was so pleased with how she handled that assignment I reached out again when it was time to design my business cards. Nearly every time I hand one out, I’m complimented on how beautiful they look and feel (100% recycled cotton, Ally’s recommendation). I hope to have Ally in my corner for years to come.

Renee Moody

Boundless Creative Expeditions

Outcome

Before hiring Ally to create the logo for my new business, I had been doing all of my own design for years and was nervous about letting someone else in on the branding for this venture. I came to her with a handful of rough ideas hopeful that through collaboration we could bring my vision to life. Ally was the perfect partner. Patient and reassuring, she gave me exactly what I’d asked for and a few other options for good measure. Together, we developed a logo I use proudly and could not have come up with on my own. I was so pleased with how she handled that assignment I reached out again when it was time to design my business cards. Nearly every time I hand one out, I’m complimented on how beautiful they look and feel (100% recycled cotton, Ally’s recommendation). I hope to have Ally in my corner for years to come.

Renee Moody

Boundless Creative Expeditions