George Jones Brochure

Client

George Jones

Service

Marketing

This client wanted an informative brochure for the residents of a building they were conducting some work on.

Concept

They wanted the brochure to feel ‘high-end’ and well executed to reassure the residents that the company undertaking work on their home is professional and qualified. However it also needed to be engaging, informative and friendly.

Outcome

We conceived the idea of using a geometric / triangle styling device in order to add that luxury edge but also still being a little bit playful. This combined with using plenty of images of people alongside previous projects completed by the company add a human element. Choosing a landscape as opposed to a portrait brochure was a decision that was made as it makes the brochure feel slightly more thought through and less like a formal document. The client was happy with the final result, with barely any amendments and some great feedback at the end of the project!