little italy one
brand identity


Little Italy (Passion Project)


Branding | Marketing

Here at Studio Calyptus we believe in the power of staying creative and doing projects for fun and practice. Working on passion projects can help keep the creative juices flowing and help generate better ideas for our clients!


Little Italy is a passion project for an italian restaurant needing a whole new brand identity. With this concept, we decided to go down a more traditional route thinking of a little Italian deli, with tables spilling out onto a narrow alleyway and delicious smells of homemade pasta, basil, garlic and fresh tomato brushetta wafting into the square…


To be in keeping with this we decided to go for a vintage identity using a round logo and a playful typeface using a traditional logo format. We also created a menu design using vintage imagery in a halftone style to continue the vintage deli feel.