little italy two
brand identity

client

Little Italy (Passion Project)

service

Branding | Marketing

Here at Studio Calyptus we believe in the power of staying creative and doing projects for fun and practice. Working on passion projects can help keep the creative juices flowing and help generate better ideas for our clients!

concept

With this passion project we imagined a contemporary Italian restaurant that pays homage to traditional cuisine but with a modern finish.

outcome

We created a contemporary logo using a sans serif thin typeface but used traditional elements with the top and tailing of ‘Est. 2021’ and ‘Ristorante’. We softened this using a font with curved edges to ensure it was still friendly and not too aggressive being all caps. The addition of the basil leaves also adds to this softness and helps add balance. We kept the menu design simple and clean, with halftone style imagery to add a vintage touch.