mazagran logo, collateral and website prototype

client

Passion Project

services

Branding | Marketing

A passion project task to create the brand identity for a mock coffee shop called Mazagran. Based in Shoreditch, London; it was designed to be a place to hold meetings and greet clients in the day or go for happy hour cocktails and catch up with colleagues after work. Being in one of the most creative parts of London, it was designed to be a creative hub with an ‘Artist of the Month’ whose work would be exhibited in the cafe and featured on the brand collateral such as cups, menus, tote bags etc.

concept

We wanted the brand to have an organic yet contemporary feel. We designed the logo in a traditional rounded style, with the main graphic in the centre and small details round the edge. Then using decorative, textured typeface, to give an organic feel but using all caps to give it strength. We then complimented this is with a narrow, sans serif typeface for the body copy. We created two colour schemes, one monochrome and one grey and gold as both work well and either could be used in different circumstances.

concept

We wanted the brand to have an organic yet contemporary feel. We designed the logo in a traditional rounded style, with the main graphic in the centre and small details round the edge. Then using decorative, textured typeface, to give an organic feel but using all caps to give it strength. We then complimented this is with a narrow, sans serif typeface for the body copy. We created two colour schemes, one monochrome and one grey and gold as both work well and either could be used in different circumstances.

outcome

We created a set of mockups to develop the brand identity and further enhance the look and feel to bring the brand to life. This involved creating menus (both table and poster), loyalty cards, cup designs and a prototype website design using Adobe XD.

outcome

We created a set of mockups to develop the brand identity and further enhance the look and feel to bring the brand to life. This involved creating menus (both table and poster), loyalty cards, cup designs and a prototype website design using Adobe XD.