sue mccready consulting web design
clientSue McCready Consulting
serviceBranding | Web design
Sue McCready Consulting was a startup consultancy business that needed a whole brand identity and website creating from scratch!
The branding needed to reflect the diversity and global reach of the company whilst remaining professional and corporate. The client was very clear on the direction they wanted to go in, particularly with the colour scheme and imagery so it was important that we met these criteria perfectly. The website needed to further enhance this theme whilst also bringing in aspects of people, teamwork and development.
We created a minimal logo that could be easily used in a vary of scenarios and would work well alongside a variety of imagery. Using a composition of organic, global themed imagery alongside block colours and a minimal, modern layout helps to achieve the goals of the company and the global initiative whilst still having a professional edge. We also added in scroll triggered animations to add a fun, contemporary edge to balance the natural, organic imagery.